Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older Ukrainians who have drunk them since Soviet times. Kisel – a traditional drink made from fruit, fruit juice and starch – is particularly popular. Younger consumers tend to perceive concentrates as old fashioned and unnatural, preferring other types of s...
Euromonitor International's Concentrates in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Ukraine
Euromonitor International
December 2023
List Of Contents And Tables
CONCENTRATES IN UKRAINE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low demand leads to limited investment in marketing and distribution although low prices help to boost sales in 2023
New product development continues to be seen despite limited demand
Products targeting sports and fitness enthusiasts showing promise
PROSPECTS AND OPPORTUNITIES
Bleak outlook for concentrates will players struggling to attract a younger audience
Iced coffee and health and wellness options offer potential areas for development
Players exploring new consumption occasions to trigger demand
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023