The decline in powder concentrates continues unabated in Tunisia 2024, reflecting changing consumer habits and a shift in preferences towards alternative beverage categories such as juices, carbonates, and other soft drinks. Powder concentrates, once a staple in many Tunisian households, have seen their appeal wane due to the proliferation of new, more convenient, and varied product offerings. International brands like Tang have exited the market, leaving behind a limited selection of domestic p...
Euromonitor International's Concentrates in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Tunisia
Euromonitor International
January 2025
List Of Contents And Tables
CONCENTRATES IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining demand for powder concentrates
Dokrem: A rising leader in the on-trade channel
Hazem: Sustained leadership amidst stagnation
PROSPECTS AND OPPORTUNITIES
Social media as a catalyst for liquid concentrates
Powder concentrates face imminent decline
Innovation as the key to liquid concentrates' success
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024