Concentrates is set to see off-trade RTD volume sales increase slightly in Thailand in 2024. Growth is expected to be somewhat dampened by rising prices in the category. The implementation of the sugar tax, which will enter its fourth phase in 2025 and impose an additional tax of THB2 on beverages with a sugar content of 8-14%, has significantly impacted the concentrates category by driving up prices in both liquid and powder versions. This effect is compounded by the recent increase in sugar pr...
Euromonitor International's Concentrates in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Thailand
Euromonitor International
November 2024
List Of Contents And Tables
CONCENTRATES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sugar tax and rising costs drive up concentrates prices
Hale's Blue Boy raises prices but maintains market lead
Concentrates sales peak in summer with increased demand for refreshing beverages
PROSPECTS AND OPPORTUNITIES
Hello Boy disrupts market with trendy ambassadors and new packaging
Coffee concentrates emerging in liquid subcategory
Packaging innovation drives competition in concentrates
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024