In 2024, demand for concentrates in Serbia is driven by their lower prices compared to other soft drinks. With rising prices and a decline in disposable incomes, price-sensitive consumers are switching to more cost-effective concentrates. Powder concentrates is the best performing category in the year due to their greater popularity and wider availability in modern retail outlets.
Euromonitor International's Concentrates in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Serbia
Euromonitor International
January 2025
List Of Contents And Tables
CONCENTRATES IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Concentrates benefit from their lower prices in 2024
Cedevita maintains its lead; however, private label is on the rise
Atlantic BG doo introduces healthier Cedevita Vitamin Water
PROSPECTS AND OPPORTUNITIES
Slowed growth with rising competition from healthier and more convenient soft drinks
Rising competition from private label
Concentrates producers to focus on creating healthier options
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024