Vimto (from Aujan Industries Co Ltd) continues to lead liquid concentrates and concentrates overall in Saudi Arabia. The brand saw the launch of Vimto Cordial Zero in 2022, which is sugar-free and contains zero calories, alongside containing no artificial colours. This is a notable development in concentrates, and sets a standard for other manufacturers to follow, as traditionally concentrates are high in sugar and thus have been hit by the sugar tax, along with having an unhealthy image which d...
Euromonitor International's Concentrates in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Saudi Arabia
Euromonitor International
December 2023
List Of Contents And Tables
CONCENTRATES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vimto continues to lead liquid concentrates but unhealthy image continues to negatively impact sales
Tang continues to lead powder concentrates with innovative new packaging catching the eye of consumers
Supermarkets and hypermarkets dominate distribution while e-commerce sees strong gains
PROSPECTS AND OPPORTUNITIES
New product developments could be key to the growth and development of concentrates
New flavours and varieties could add some interest to powder concentrates
E-commerce ideal channel for consumers to purchase concentrates in bulk
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023