In recent years, there has been a major influx of concentrates made in Iran brought in via the Pakistan-Iran border. Since the new government came into power in February 2024, there have been stricter border controls, and many Iranian products, especially concentrates, have been seized by law enforcement agencies. Smuggled concentrates have flooded into the market offering lower price points to the local alternatives in Pakistan like Tang. Local companies have greatly benefited from the governme...
Euromonitor International's Concentrates in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Pakistan
Euromonitor International
January 2025
List Of Contents And Tables
CONCENTRATES IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Curb on illegal imports supports local players
Tang remains the prominent brand in concentrates
Seasonal demand links to religious festivals
PROSPECTS AND OPPORTUNITIES
Marketing campaigns will drive sales around religious festivals
E-commerce channel offers growth potential
Little change in brand share
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024