Concentrates reported volume sales decline in 2024 as consumers reduced consumption due to the challenging economic conditions in Nigeria and a preference for other types of soft drinks. Convenience has become a key factor in soft drinks consumption with many consumers preferring to drink these beverages out of home or at social events. Children are key consumers of concentrated beverages but have a variety of convenient options to choose from, such as small juice drinks for school.
Euromonitor International's Concentrates in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Nigeria
Euromonitor International
December 2024
List Of Contents And Tables
CONCENTRATES IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Concentrates sales struggle as consumers seek more convenient products
Powder concentrates performs best due to its greater convenience and lower price
Competition is limited by low market attractiveness
PROSPECTS AND OPPORTUNITIES
Growing child population to boost demand for concentrates over forecast period
Powder concentrates to remain most dynamic category
Sales opportunities exist through product diversification
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024