Concentrates has seen limited new product development recently, primarily due to stiff competition from affordable ready-to-drink juice and soft drink brands. Brands like Tang (Cadbury Nigeria Plc) and Kool2Go (Flour Mills of Nigeria Plc) faced challenges and faded out due to economic constraints, inadequate infrastructure, and currency devaluation. A forecasted economic recovery may prompt the introduction of a broader range of concentrates. To appeal to parents, manufacturers might focus on pr...
Euromonitor International's Concentrates in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Nigeria
Euromonitor International
December 2023
List Of Contents And Tables
CONCENTRATES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Challenges and prospects in concentrates
Ribena's reign in liquid concentrates
Nutri C's standout presence in powder concentrates
PROSPECTS AND OPPORTUNITIES
Evolving Dynamics of Concentrates
Divergent growth trajectories for concentrates
Competing alternatives and growth opportunities
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023