The resurgence of liquid concentrates in Morocco in 2024 has been closely tied to the region’s hot weather and a growing focus on health-conscious consumption. Consumers have increasingly turned to liquid concentrates as a cost-effective and refreshing alternative to carbonated drinks and packaged juices. This shift has been particularly evident among low-income households, where flavoured water or milk prepared with liquid concentrates offers a more affordable solution for hydration. Liquid con...
Euromonitor International's Concentrates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
CONCENTRATES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Resurgence of liquid concentrates amid health and economic pressures
Introduction of premium liquid concentrates
Declining popularity of powder concentrates
PROSPECTS AND OPPORTUNITIES
Sustained growth for liquid concentrates
Expansion of on-trade channels for liquid concentrates
Further decline of powder concentrates
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024