Overall, concentrates in Malaysia enjoyed a positive year in 2024, with demand rising at a similar rate to the previous year. However, liquid concentrates continued to dominate the category and lead the growth in demand, against a low market size for powder concentrates in off-trade (RTD) volume terms. At the end of the review period, liquid concentrates maintained steady momentum, while powder concentrates was under more pressure amidst the rise of competitors.
Euromonitor International's Concentrates in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Malaysia
Euromonitor International
December 2024
List Of Contents And Tables
CONCENTRATES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rise of alternatives undermines powder concentrates while liquid concentrates maintains momentum
Low shelf visibility, low demand and weak new product development limit growth potential in 2024
Brands with strong positioning consolidate their leadership
PROSPECTS AND OPPORTUNITIES
Brand collaboration is an effective marketing strategy to broaden audience reach
Slowing off-trade (RTD) volume growth is set to prompt a refocus of distribution strategies
Reduced sugar or sugar-free options may see increased visibility and demand in light of the sugar tax
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024