Concentrates in Italy

Concentrates in Italy

In the context of high prices and pressure on purchasing power, the trend towards consumption at home proved important for concentrates in 2024. Indeed, despite significant maturity, concentrates managed to achieve positive, albeit moderate, growth in off-trade RTD volume terms in 2024. Concentrates are diluted and mixed at home and are significantly cheaper than the ready to drink mixes (such as the popular mint and water) sold in foodservice outlets, while they are also cheaper than products s...

Euromonitor International's Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.