Liquid concentrates manages to perform slightly better than powder concentrates, albeit off-trade volume sales remain in a slight decline, with on-trade performing better thanks to the revival of foodservice. Overall, liquid concentrates have a relatively strong tradition in Italy, especially when it comes to summer drinks. Indeed, flavours such as mint and almond represent classic Italian non-alcoholic refreshments. However, over the review period, the health and wellness trend led to a shift t...
Euromonitor International's Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Italy
Euromonitor International
December 2023
List Of Contents And Tables
CONCENTRATES IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Liquid concentrates, whilst traditional, suffer from an old-fashioned image
Powder concentrates continue to fall out of favour and see ongoing competition from RTD tea and cold infusions
Fabbri maintains its lead and broadens its Mixybar Plus line
PROSPECTS AND OPPORTUNITIES
Liquid concentrates will continue to suffer from increasingly old-fashioned image and competition from other soft drinks categories
Powder concentrates continues to face challenges, leading to a flat ongoing performance
SodaStream to increase penetration through on-trade channels
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023