Like other categories of soft drinks, concentrates in Hungary was affected by unfavourable developments and changes over 2022-2023, characterised by high inflation, rising costs and prices and taxation. In 2024, a slowdown in the rate of inflation and unit price rises and adaptation to the new conditions slowed the decline in off-trade RTD volume sales of powder concentrates and slightly improved off-trade RTD volume growth in liquid concentrates. In off-trade current value terms, both powder an...
Euromonitor International's Concentrates in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Hungary
Euromonitor International
November 2024
List Of Contents And Tables
CONCENTRATES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
New flavours add some dynamism to the category in a still tough economic and operating climate
Marketing and promotion to win over consumers to liquid concentrates
The sports and fitness trend may offer some respite for declining powder concentrates
PROSPECTS AND OPPORTUNITIES
Promotions and healthier options to stimulate the demand for liquid concentrates
Company activity is essential to gain a competitive advantage
Local players to maintain their stronghold on the category
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024