There was a lack of developments and investment in the concentrates landscape in 2023, which negatively impacted performance. As a result, sales have continued to decline for another consecutive year. Concentrates is challenged by being viewed as a dated choice, leading to the lack of investment from manufacturers. This, combined with the decline in disposable incomes, impacted consumer spending, resulting in a further decline in sales.
Euromonitor International's Concentrates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Greece
Euromonitor International
December 2023
List Of Contents And Tables
CONCENTRATES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lack of investment hinders growth on the Concentrates landscape
Private label offerings dominate sales in Liquid Concentrates
RTD alternatives impact the performance of Powder Concentrates
PROSPECTS AND OPPORTUNITIES
Sales of Liquid Concentrates decline, with lack of investment hindering growth
Limited opportunities for Sports drinks powder concentrates while Ice Tea powder declines
Limited demand will see concentrates phased out of the market
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN GREECE
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
Due to dramatic price hikes in food, utilities and energy prices, consumers were forced to cut down on non-essentials, impacting soft drinks. Alongside supermarket sales of soft drinks decreasing, impulse purchases through kiosks and convenience stores also suffered. The decline in disposable incomes equally impacted on trade performance, although most product sales were growing in line with the loss seen during COVID-19.
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023