In 2024, the concentrates landscape registered slow growth, making it the weakest-performing segment within the soft drink landscape, with an off-trade volume growth rate of just over 1%. The decline in demand was largely due to the category's waning popularity, as consumers increasingly shift away from concentrates in favour of juice drinks, which offer a more affordable and convenient alternative. With juice drinks priced significantly lower than concentrates, they have become the preferred ch...
Euromonitor International's Concentrates in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Egypt
Euromonitor International
November 2024
List Of Contents And Tables
CONCENTRATES IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slow growth for concentrates as consumers migrate to other options
Tang leads the concentrates landscape with strong levels of brand loyalty
Concentrates face stagnation as marketing efforts are minimal
PROSPECTS AND OPPORTUNITIES
Tang set to retain its lead of the landscape over the forecast period
Lack of innovation over the forecast period limits the demand for concentrates
Smaller packs gain ground as consumers appreciate cost savings
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024