The increasing popularity of iced tea concentrates in Ecuador has marked a significant shift in consumer preferences in 2024, as they surpass fruit-flavoured counterparts in both sales and appeal. This transition is attributed to the perception of iced tea concentrates as fresher and more natural, in contrast to the artificial connotations associated with the bright colours of traditional fruit-based options. The iced tea segment has been spearheaded by Quala’s Sun Tea brand, supported by smalle...
Euromonitor International's Concentrates in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Ecuador
Euromonitor International
December 2024
List Of Contents And Tables
CONCENTRATES IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fruit flavours lose ground in powdered concentrates
Mondelez and Sumesa show limited investment in the category
Quala continues to lead concentrates
PROSPECTS AND OPPORTUNITIES
Television advertising remains central to marketing strategies
Limited availability of liquid concentrates hinders expansion
Functional ingredients offer opportunities for innovation
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024