The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation from brands and retailers. As a consequence, consumers show little interest in the category, particularly as it is also deemed to be unhealthy. Danish parents mainly buy concentrates for children, and as they aim to make their children’s diets healthier...
Euromonitor International's Concentrates in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Denmark
Euromonitor International
December 2023
List Of Contents And Tables
CONCENTRATES IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Concentrates suffers from lack of investment and unhealthy image
Shift towards more natural products
Powder concentrates suffers from lack of availability and narrow product offer
PROSPECTS AND OPPORTUNITIES
More rapid decline ahead
Powder concentrates expected to see further decline
Opportunities for private label segment
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023