Unlike many European countries, concentrates continue to be popular in Croatia, though volume growth is expected to be muted in 2024. Brands increasingly display health claims on their packaging, in order to give concentrates a healthier positioning, in particular highlighting vitamin content. This includes leading brands such as Cedevita and Lidl’s private label brand, Siti. Another example is the Moj Dan (My Day) brand, which boosts 10 vitamins. Increasingly, there are also other claims such...
Euromonitor International's Concentrates in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Croatia
Euromonitor International
December 2024
List Of Contents And Tables
CONCENTRATES IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing claims of health benefits
Continuing innovation in packaging
Players looks to widen the scope of concentrates
PROSPECTS AND OPPORTUNITIES
Significant growth through foodservice channels
Players highlight on-the-go consumption
Subliminal messaging builds trust
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024