Off-trade volume sales of powder concentrates continued to decline in 2024 in terms of tonnes sold. However, if measured in off-trade RTD volume terms, the trend is the opposite, with the category seeing strong growth compared to the CAGR registered during the review period. This discrepancy can be explained by the reformulation of leading brands like SunTea and Frutiño which replaced sugar with artificial sweeteners. This resulted in consumers needing fewer grams to prepare one litre. Amid an e...
Euromonitor International's Concentrates in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Colombia
Euromonitor International
November 2024
List Of Contents And Tables
CONCENTRATES IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Less is more as leading brands reformulate their products
Functional concentrates finding success by targeting women
Healthier lifestyles behind the demand for sports drinks in a powder format
PROSPECTS AND OPPORTUNITIES
Concentrates likely to see falling demand due to unhealthy image
Small local grocers likely to remain the key distribution channel
Focus on diet and nutrition could present new opportunities for innovation
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024