Concentrates in Cameroon faces a critical challenge in 2024 that extends beyond its high pricing, as the category struggles with consumer perceptions of value. Despite being one of the most expensive types of soft drinks, concentrates have failed to carve out a clear role in the market. Other categories, such as bottled water, juice, and energy drinks, are associated with well-defined benefits like hydration, health, or energy boosts, whereas concentrates lack a compelling proposition. This issu...
Euromonitor International's Concentrates in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Cameroon
Euromonitor International
January 2025
List Of Contents And Tables
CONCENTRATES IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
The issue of value perception beyond pricing
Concentrates struggle in Cameroon: High prices, health concerns, and preference for alternatives drive decline
Private label brands fill SABC void in liquid concentrates while leveraging strategic promotions
PROSPECTS AND OPPORTUNITIES
Supermarkets poised to gain dominance over forecast period
Expanding use of liquid concentrates creates opportunities for growth
Health concerns restrict concentrates
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024