In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates continue to lose appeal and are increasingly perceived as outdated, especially when compared to juices. The poor quality of tap water in certain regions of Bulgaria further diminishes the attractiveness of using concentrates.
Euromonitor International's Concentrates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Bulgaria
Euromonitor International
December 2023
List Of Contents And Tables
CONCENTRATES IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health concerns prevent positive growth despite cost-friendly appeal of concentrates
Organic liquid concentrates offer some hope
Herbal dietary supplements further undermine demand for powder concentrates
PROSPECTS AND OPPORTUNITIES
Demand to continue declining for concentrates
Sustainability may provide differentiation, while liquid concentrates will continue to outperform powder
Functional expansion amid market stagnation
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023