The economic recession in 2024 has led to a significant loss of purchasing power among middle- and low-income socioeconomic groups. This challenged sales of concentrates throughout the year. However, the impact of declining purchasing power was somewhat mitigated by strong investments in advertising, particularly in traditional media and social networks, specifically by Mondelez Argentina with its Tang and Clight brands. This marketing push helped temper the decline in consumption within the cat...
Euromonitor International's Concentrates in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in Argentina
Euromonitor International
November 2024
List Of Contents And Tables
CONCENTRATES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Concentrates offer a cost-effective alternative during economic challenges
Powder concentrates lose ground against flavoured water variants
Innovation and affordable options aid sales of concentrates during 2024
PROSPECTS AND OPPORTUNITIES
Affordability aids powder concentrates, while liquid products showcase innovation
Private label strengthens its position as discounter stores gain ground
Innovations focus on natural ingredients to bolster growth in concentrates
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024