Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across fruit-flavoured drinks. During pronounced inflation across beverages, concentrates have provided an affordable alternative for lower-income consumer groups. However, there is another trend shaping the concentrates category. It has seen some of the most dynamic...
Euromonitor International's Concentrates in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in the US
Euromonitor International
December 2023
List Of Contents And Tables
CONCENTRATES IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
Concentrates becomes the most dynamic category in soft drinks
Hydration and energy drive growth for concentrates, with Liquid I.V. leading the charge
Format innovation starts to attract attention as price, convenience and margins are in the spotlight
PROSPECTS AND OPPORTUNITIES
Brands will continue to experiment with non-RTD formats
Blurring lines with vitamins and dietary supplements as consumers look for more and more functions
Affordability and sustainability will be key to continuing to develop the category
CATEGORY DATA
Concentrates conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023