The computers and peripherals, laptops and tablets categories in Morocco experienced an increase in demand during the pandemic, leading to a shortage of products as manufacturers were unable to fulfil orders. Importers and distributers placed larger orders than usual to meet market demand and experienced a 50% increase in purchases during 2020-2021. However, sales declined during 2022, resulting from a sudden halt in demand and challenges posed by highly volatile currencies. Desktop sales witnes...
Euromonitor International's Computers and Peripherals in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers, Peripherals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Computers and Peripherals market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Computers and Peripherals in Morocco
Euromonitor International
July 2023
List Of Contents And Tables
COMPUTERS AND PERIPHERALS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand contracts in 2023 in a continuation from the previous year
Dell Technologies launches new security products and benefits from being certified as being “one of the best places to work” in the country
Industry players remain active in their engagement in new product launches
PROSPECTS AND OPPORTUNITIES
Economic reasons force tech and computer companies to lay off staff, affecting the consumer electronics industry in the short to near term
ONEE and the High Commission for Planning invest in the acquisition of new equipment helping to bolster the category
The Mohammed VI Foundation's Nafida 2 programme subsidises consumers when purchasing computers as well as internet and mobile services
CATEGORY DATA
Table 1 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 2 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 5 Sales of Computers by Category: Business Volume 2018-2023
Table 6 Sales of Computers by Category: Business Value MSP 2018-2023
Table 7 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 8 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 16 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
CONSUMER ELECTRONICS IN MOROCCO
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 20 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 21 Sales of Consumer Electronics by Category: Value 2018-2023
Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 23 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Consumer Electronics: % Volume 2019-2023