Competitor Strategies in Luxury Goods

Economic pressures from COVID-19, inflation, and the cost-of-living crisis have reshaped affluent consumers' wealth and spending habits. Yet, luxury remains resilient, fuelled by high-net-worth individuals and emerging trends in the experience-driven economy and digital innovation. As competition intensifies, players are refining their strategies to navigate these uncertainties. This report explores the competitive landscape and the strategic adaptations of key players in an evolving industry.

Euromonitor International's Competitor Strategies in Luxury Goods global briefing offers an insight into the size and shape of the luxury goods industry, highlights buzz topics, emerging trends as well as pressing industry issues, their effects on luxury goods retailing in markets around the world and on the development of consumers’ shopping patterns. Forecasts illustrate how the market is set to change and criteria for success. In short, it identifies the opportunity zones within luxury goods industry

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Introduction
State of play
Competitive landscape
Luxury lifestyle brands
The power of purpose
Gen AI and evolving technologies
Conclusion
Appendix

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