E-Commerce (Goods) in Tunisia

E-Commerce (Goods) in Tunisia

According to Tunisia’s Ministry of Trade, informal market products accounted for as much as 40% of e-commerce sales in 2021. Sellers are taking advantage of the lack of control on online sales by authorities to carve out informal retail opportunities. Informal sales include small gadgets, electronics and fake brands among other products, many of which are sold on e-commerce marketplace platforms such as Jumia. Social media platforms such as Facebook and Instagram also support informal sales thro...

Euromonitor International's E-Commerce (Goods) in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.