E-Commerce (Goods) in Poland

E-Commerce (Goods) in Poland

E-commerce continued to record dynamic current value growth in 2021, outperforming retail in Poland as a whole. While this trend was already emerging in the country over the review period, the pandemic helped to accelerate its penetration and acceptance among a wider audience in Poland, as local consumers were forced to switch to alternative channels when non-essential store-based specialists were closed during the most severe restrictions, in addition to remaining cautious even as stores reopen...

Euromonitor International's E-Commerce (Goods) in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.