E-Commerce (Goods) in Germany

E-Commerce (Goods) in Germany

E-commerce continued to be the main story in retailing in Germany in 2021, continuing the strong growth momentum from the previous year amidst changed consumer behaviour and a digital pivot amongst retailers. While the extended lockdown in the first months of the year provided a particularly strong boost to growth, online sales growth remained at a high level even following the reopening of store-based retailers in June, as there was a degree of return to stores, but in addition, a sizeable prop...

Euromonitor International's E-Commerce (Goods) in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.