E-Commerce (Goods) in China
Prior to the outbreak of COVID-19, e-commerce had already been booming for years in China. However, the pandemic increased consumers’ willingness to shop via this channel. Consumers shopped online to stay in the safety of their own homes, whilst brand owners and retailers counted on e-commerce to compensate for losses via offline retailing due to store closures and decreases in footfall. Companies with an established online presence quickly adapted to the pandemic and expanded their e-commerce s...
Euromonitor International's E-Commerce (Goods) in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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