Colour Cosmetics in Japan
In 2023, colour cosmetics continued to grow strongly in Japan in current value terms, due to increased opportunities for trips outside the home and interpersonal communication following the COVID-19 reclassification, and the end of the habit of wearing a face mask. However, value sales remained below the pre-pandemic level, partly due to lifestyle changes.
Euromonitor International's Colour Cosmetics in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Colour Cosmetics in Japan
- Euromonitor International
- April 2024
- List Of Contents And Tables
- COLOUR COSMETICS IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Colour cosmetics grows on the back of the pandemic, but prices are polarising
- Breakthrough of premium brands due to increasing presence of luxury fashion brands, despite price rises
- Rise of mass brands and private label lines from mass retailers
- PROSPECTS AND OPPORTUNITIES
- Colour cosmetics not set to recover in the forecast period; challenges include creating luxury value propositions and attracting men
- Share erosion of mid-priced brands expected to continue due to price polarisation
- Demand for colour cosmetics with skin care benefits expected to continue to rise
- CATEGORY DATA
- Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
- Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
- Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
- Table 5 LBN Brand Shares of Eye Make-up: % Value 2020-2023
- Table 6 LBN Brand Shares of Facial Make-up: % Value 2020-2023
- Table 7 LBN Brand Shares of Lip Products: % Value 2020-2023
- Table 8 LBN Brand Shares of Nail Products: % Value 2020-2023
- Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
- Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
- Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN JAPAN
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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