In 2023 the direct selling distribution channel represented more than half the value of the total market size for colour cosmetics in Guatemala. The channel is particularly important as a source of income during periods of uncertainty, such as those recently recorded with inflation and social and political conflicts that led to widespread powers with blockades in attempts to prevent the inauguration of President-elect Bernardo Arévalo. This context meant that the evolution of the formal labour m...
Euromonitor International's Colour Cosmetics in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Colour Cosmetics market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Colour Cosmetics in Guatemala
Euromonitor International
April 2024
List Of Contents And Tables
COLOUR COSMETICS IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Direct sellers remain major distribution channel in 2023
Natural and multicultural trends expand, driven by social media influencers
Guatemala: a vibrant regional hub for colour cosmetics
PROSPECTS AND OPPORTUNITIES
Category lines will continue to blur during forecast period
Weather conditions influence make-up choices
Social and environmental awareness on the rise, with demand for multifunctional
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028