Sales of colour cosmetics grew well in 2022 with demand recovering as pandemic restrictions were lifted. Pandemic restrictions especially hampered sales of the “under the mask” categories such as lip products, but increased demand for such products was seen in 2022. The pandemic brought about a back-to-basics approach, as consumers had a chance to let their skins breathe and apply less make-up, and this has also accelerated the trend for using more natural ingredients.
Euromonitor International's Colour Cosmetics in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Colour Cosmetics market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Colour Cosmetics in Estonia
Euromonitor International
May 2023
List Of Contents And Tables
COLOUR COSMETICS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales recover with the lifting of pandemic restrictions
Global players maintain their lead in 2022
Social media and clever use of technology changing the retail environment
PROSPECTS AND OPPORTUNITIES
Stagnation is anticipated
Mass products will continue to lead
Support for local and private label products
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027