US Colour Cosmetics
Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in consumer usage rates, innovative new launches, and TikTok helping maintain its growth momentum. According to Euromonitor’s Voice of the Consumer: Beauty Survey, fielded June to July 2023, more US respondents were using lip liner, lipstick, and tinted l...
Euromonitor International's Colour Cosmetics in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Colour Cosmetics in the US
- Euromonitor International
- May 2024
- List Of Contents And Tables
- COLOUR COSMETICS IN THE US
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Lip products continues driving sales momentum in 2023, but rising value hacking behaviour, like dupe culture, narrows the growth gap between mass and premium
- Facial make-up sees a boom as players adapt to consumers’ skinification demands
- Skin care and colour cosmetics hybridisation is the new standard, with expectations that products will address consumers’ skin sensitivities
- PROSPECTS AND OPPORTUNITIES
- Expansion of beauty assortments at retailers such as Target and Walmart to support the growth of colour cosmetics in the forecast period
- New premium and luxury entrants expected, although price sensitivity will present challenges to overcome
- Skin care considerations will be increasingly sought out in colour cosmetics, opening the door for competition from skin care
- CATEGORY DATA
- Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
- Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
- Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
- Table 5 LBN Brand Shares of Eye Make-up: % Value 2020-2023
- Table 6 LBN Brand Shares of Facial Make-up: % Value 2020-2023
- Table 7 LBN Brand Shares of Lip Products: % Value 2020-2023
- Table 8 LBN Brand Shares of Nail Products: % Value 2020-2023
- Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
- Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
- Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN THE US
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook