Consumer Values and Behaviour in Colombia
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Colombia
- Most Colombian consumers take health and safety precautions when they leave home
- Baby boomers the most comfortable with expressing their identity to their social circles
- Consumers in Colombia enjoy exploring and trying new brands and offerings
- Millennials desire uniquely personalised goods and services far more than other generations
- Consumers are optimistic that their happiness will increase
- Gen Z is the most optimistic generation in Colombia
- While at home, consumers in Colombia most regularly spend their time socialising online
- Consumers in Colombia prefer to cook their own food
- Consumers in Colombia who don’t cook have someone in their household who does
- Millennials say they don’t have time to cook
- A safe location is the most appreciated home feature among Colombian consumers
- Most consumers in Colombia seek out healthy ingredients in food and beverages
- Gen X expect to have a job that allows for a strong work-life balance
- Colombian consumers primarily seek job security
- Most Colombians keep their personal and professional lives separate
- Consumers frequently socialise online
- Gen X and millennials prefer to socialise in person
- Colombians prioritise relaxation when travelling
- Gen X prefers all-inclusive options when travelling
- Colombians enjoy calmer exercise like walking or hiking
- Most baby boomers walk at least once a week
- Most Consumers have meditated to relieve stress
- Colombian consumers are feeling uneasy about the effects of climate change
- Consumers are actively aware of their environmental impact, especially baby boomers
- Colombians prefer to use sustainable packaging
- Baby Boomers are Colombia’s most vocally opinionated generation online
- Consumers in Colombia enjoy discovering good deals
- Gen X prefers quality over quantity
- Consumers consistently search for established brands
- Baby boomers are the most brand-conscious generation
- Consumers subscribe to digital streaming platforms
- Colombians expect to spend more on holidays
- Gen Z foresees increased spending on education the most
- Few consumers rely on government subsidies
- Gen X is most concerned about their financial situation
- Younger generations expect to increase their savings
- Consumers in Colombia are proactive in managing their data sharing and privacy settings
- When it comes to online reputation, millennials are the most concerned about it
- Communication is the most frequent online activity
- Older generations regularly use online banking
- Millennials enjoy online shopping more than other generations
- Colombians more likely to interact with companies on social media than other countries
- Millennials most inclined to buy something via social media platforms
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