Consumer Lifestyles in Colombia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Colombia 2024
- Personal traits and values
- Colombian consumers take health and safety precautions when they leave home
- Millennials prioritise time with their partners over time with their children
- Baby boomers are more stringent about their health and safety when leaving home
- Colombians open to exploring new products and service offerings
- Gen Z most optimistic generation in Colombia
- Personal traits and values survey highlights
- Home life and leisure time
- Cleaning and chores top household activities for all generations
- Millennials are the most active generation on social media
- Gen X seek homes with multifunctional space
- Baby boomers most inclined to seek homes in a safe location
- Colombian consumers seek to unwind and relax when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Colombian consumers always on the lookout for healthy ingredients in food and beverages
- Millennials find cooking time-consuming
- Colombians prepare their own meals almost daily, if not weekly
- Baby boomers more inclined to avoid fish and meat, but not identify as vegetarian
- Colombians are willing to pay more for products with health and nutritional benefits
- Eating and dietary habits survey highlights
- Working life
- Baby boomers seek challenging work that offers a sense of responsibility
- Consumers in Colombia want a job that allows for a strong work-life balance
- Gen X prioritise job security above all else
- Colombians expecting to be able to work from home
- Working life survey highlights
- Health and wellness
- Colombians prefer to engage in less strenuous training, like walking or hiking
- Meditation is the most popular stress-reduction measure in Colombia
- Health properties are the most influential product feature for Colombian consumers
- Millennials use apps to track health or fitness more often than others
- Health and wellness survey highlights
- Shopping and spending
- Consumers in Colombia enjoy searching for and discovering the best deals
- Older generations more inclined to window-shop instead of spending money
- Gen Z and Gen X buy more gifts for their friends and family than other generations do
- Baby boomers make a greater effort to shop in locally-owned stores
- Colombians often share/swap items or services
- Gen X often seek customer service through social media platforms
- Consumers primarily trust friends and family recommendations
- Colombians foresee decreased spending on novelty experiences the most
- Gen Z depend on monetary assistance provided by loved ones or acquaintances
- Shopping and spending survey highlights
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