College Market market research reports by Euromonitor International

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies

Mar 27, 2024  |  Published by: Euromonitor International  |  USD 1,325

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges fo ... Read More