Coffee in Greece


Attention: There is an updated edition available for this report.

Coffee in Greece


The price of coffee has increased in both the off and on trade, leading more consumers to replace takeaway coffee with their home creations. While a significant part of the Greek population would have a takeaway coffee daily, the decline in disposable incomes negatively impacted trade sales, with consumers reducing the frequency of takeaway coffee to save costs.

Euromonitor International's Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Coffee in Greece
Euromonitor International
December 2023
List Of Contents And Tables
COFFEE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail sales outperform the on-trade as players invest in products for home use
Tourism contributes to coffee sales; however, many tourists preference retail coffee 
Brand loyalty declines as consumers shift to private label and products on offer
PROSPECTS AND OPPORTUNITIES
While consumers cut down on takeaway coffee, home consumption remains high
Trends in coffee machines will be favourable to Nespresso compatibles
Polarisation to impact developments on the competitive landscape
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2018-2023
Table 2 Retail Sales of Coffee by Category: Value 2018-2023
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 4 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
Table 6 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 7 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 9 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
HOT DRINKS IN GREECE
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments 
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 14 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 15 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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