Cigars, Cigarillos and Smoking Tobacco in Thailand

Volume sales of cigars and cigarillos declined sharply in Thailand in 2024. This marked fall was primarily due to lower than expected inbound tourism, as international visitors are the main consumers of these products. Although Thailand welcomed around 35 million tourists in 2024, representing a 26% increase compared to 2023, the figure still fell short of pre-COVID-19 levels. Prior to the pandemic, tourist arrivals regularly exceeded 39 million annually, contributing significantly to demand in...

Euromonitor International's Cigars, Cigarillos and Smoking Tobacco in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigars and Cigarillos, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cigars, Cigarillos and Smoking Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Cigars, Cigarillos and Smoking Tobacco in Thailand
Euromonitor International
June 2025
List Of Contents And Tables
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cigars and cigarillos takes a hit due to heavy reliance on tourism
Consumers are still sensitive to pricing
Specialist stores remain key distribution channel given the category’s niche and premium status
PROSPECTS AND OPPORTUNITIES
Recovery of cigars and cigarillos depends on the expected rebound of inbound tourism
Cigars to continue to be seen as a luxury product
Fine cut tobacco becomes a cheaper alternative to consumers suffering from increasing cigarette prices
CATEGORY DATA
Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
Table 5 Sales of Cigars by Size: % Volume 2019-2024
Table 6 Sales of Cigarillos by Price Platform 2019-2024
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
Table 9 NBO Company Shares of Cigars: % Volume 2020-2024
Table 10 LBN Brand Shares of Cigars: % Volume 2021-2024
Table 11 NBO Company Shares of Cigarillos: % Volume 2020-2024
Table 12 LBN Brand Shares of Cigarillos: % Volume 2021-2024
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
TOBACCO IN THAILAND
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 25 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 26 Sales of Tobacco by Category: Volume 2019-2024
Table 27 Sales of Tobacco by Category: Value 2019-2024
Table 28 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 29 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 31 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings