There is a high level of illegal trade/counterfeit tobacco products in Kenya, especially cigarettes. These products manage to enter the country through porous borders and continuously pose a challenge to local manufacturers while damaging the overall industry performance and dampening sales volume. Illicit cigarettes are untaxed, making them cheaper in comparison. The current economic situation favours cheaper products, making them highly appealing to consumers living on restricted disposable bu...
Euromonitor International's Cigarettes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes Including Fine Cut Stick Equivalent.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cigarettes market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cigarettes in Kenya
Euromonitor International
July 2023
List Of Contents And Tables
CIGARETTES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The illicit cigarette trade continues to pose a challenge to local manufacturers
E-cigarettes threaten the growth of cigarettes as vaping rises
Manufacturers focus on product innovation to remain competitive on the landscape
PROSPECTS AND OPPORTUNITIES
Positive outlook is driven by consumer demographics and economic changes
Khat continues to fuel industry growth as users pair the habit with smoking
High taxation is among strategies by government bodies to control tobacco use
TAXATION AND PRICING
Taxation rates
Table 1 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 2 Sales of Cigarettes: Volume 2017-2022
Table 3 Sales of Cigarettes by Category: Value 2017-2022
Table 4 Sales of Cigarettes: % Volume Growth 2017-2022
Table 5 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 6 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 8 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 9 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 10 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 11 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 12 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 13 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 14 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 15 Forecast Sales of Cigarettes: Volume 2022-2027
Table 16 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 17 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 18 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 20 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 21 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 22 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 23 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027