Chocolate Confectionery in Kenya

Chocolate Confectionery in Kenya


Chocolate confectionery is set to see low retail volume growth in 2023, although current value growth is expected to be far higher, amidst inflation. Modern grocery distribution channels are important for sales of chocolate confectionery in Kenya, with the majority of such products sold through supermarkets in 2022, and this share is set to rise in 2023. The expansion of modern grocery retailers has therefore been helping to drive growth for chocolate confectionery. In 2022, Quick Mart, Chandara...

Euromonitor International's Chocolate Confectionery in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Chocolate Confectionery in Kenya
Euromonitor International
July 2023
List Of Contents And Tables
CHOCOLATE CONFECTIONERY IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modern grocery channels drive growth of chocolate confectionery
Younger consumers in particular enjoy chocolate confectionery
Mars aims to increase its distribution, but Cadbury maintains its lead
PROSPECTS AND OPPORTUNITIES
Wider consumer base expected, as supermarkets set to see further expansion
Recently opened site will help Mars achieve its objectives
Government scrutiny of unhealthy products could hamper growth
CATEGORY DATA
Table 1 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 2 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 5 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
SNACKS IN KENYA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2018-2023
Table 14 Sales of Snacks by Category: Value 2018-2023
Table 15 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 16 Sales of Snacks by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Snacks: % Value 2019-2023
Table 18 LBN Brand Shares of Snacks: % Value 2020-2023
Table 19 Distribution of Snacks by Format: % Value 2018-2023
Table 20 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 21 Forecast Sales of Snacks by Category: Value 2023-2028
Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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