Gardening in China experienced another remarkable surge in sales in current value terms in 2023, primarily driven by the significant rise in urbanisation, and scarcity of green spaces, which led consumers to seek a connection to nature, and thereby they focused on gardening. Supported by this factor, balcony and indoor gardening emerged as a popular avenue for creating tranquillity and cultivating fresh produce within the confines of urban living spaces, which in turn aided the growth of categor...
Euromonitor International's Gardening in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Gardening market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Gardening in China
Euromonitor International
May 2024
List Of Contents And Tables
GARDENING IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for green spaces drives growth for gardening in China
Sales of pots and planters increase as a result of the rise in DIY culture
Hongyue remains the top brand, supported by its wide portfolio of products
PROSPECTS AND OPPORTUNITIES
Increasing focus on aesthetic appeal set to be beneficial for gardening
Preference for in-store shopping experience set to drive sales in offline channels
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2018-2023
Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Gardening: % Value 2019-2023
Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
Table 5 Distribution of Gardening by Format: % Value 2018-2023
Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME AND GARDEN IN CHINA
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2018-2023
Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028