Consumer Values and Behaviour in China
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
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- Scope
- Consumer values and behaviour in China
- Health and safety remains a top priority when leaving home
- Millennials feel at ease expressing their identity among friends and family
- Brands are very important for Chinese consumers
- Millennials are most likely to try a new product or service
- Chinese consumers expect more in-person activities
- Millennials are most optimistic about their future financial situation
- While at home, consumers in China connect with friends or family virtually
- Smart home functionality is what Chinese consumers are looking for in their homes
- Chinese really enjoy eating out compared to global consumers
- Consumers say that restaurants serve more delicious food than home-cooked meals
- Younger generations prefer to order food for delivery
- Consumers in China look for healthy ingredients in food and beverages
- A third of Chinese consumers are looking for a good work-life balance
- Consumers in China primarily desire job security
- Chinese consumers expect a clear separation between their professional and personal life
- Consumers like interacting with their friends virtually
- Cinemas are most loved by millennial consumers
- Chinese consumers love experiencing local culture while travelling
- Chinese baby boomers like ecotourism and nature
- Consumers in China are active runners
- Chinese Gen X consumers cycle or bike
- Sleeping aids are popular in China
- Consumers strive to positively influence the environment
- Consumers actively engaged in adopting more sustainable behaviours
- Consumers in China motivated to employ eco-friendly materials for packaging
- Chinese consumers buy from brands that align with their values and views
- Opposite from global realities, Chinese consumers are least interested in bargains
- Feeling good buying eco, most appealing to millennials
- A third of Chinese consumers say they regularly seek strong or well-known brands
- Millennials are more interested in personalisation
- Subscription services and regular shopping is important for everyday essentials and food
- Chinese expect to increase spending on groceries
- Millennials most eager to spend on education
- Chinese consumers are comfortable with their current financial situation
- While millennials most comfortable financially, baby boomers sometimes rely on credit cards
- Millennials expect to increase overall spending the most
- Consumers in China take an active role in controlling the sharing of data
- Gen X Chinese consumers state they prefer to communicate online
- Consumers in China employ messaging or communication applications
- Half of baby boomers are less active on communication apps and social sites
- Gen Z are involved with metaverse platforms
- Chinese consumers are more likely to share a purchase they made on their social media
- Millennials most active in shopping through social media
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