Consumer Lifestyles in China
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in China 2024
- Personal traits and values
- Chinese consumers agree they are feeling financially secure
- Millennials prioritising time with their loved ones
- Chinese consumers feeling comfortable expressing their identity to others
- Chinese consumers want to explore and discover new brands and service offerings
- Voice of the consumer (1)
- Millennials feeling particularly optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Connecting virtually is the most popular home activity amongst younger consumers
- Millennials spend the most time online updating their social media
- Voice of the consumer (2)
- Millennials highly desire smart home functionality
- Baby boomers least concerned about safety in terms of ideal home location
- Chinese consumers seek to relax and unwind
- Home life and leisure time survey highlights
- Eating and dietary habits
- Chinese consumers take vitamins or supplements frequently
- Older generations prefer to eat out at restaurants due to the convenience factor
- Consumers cook or prepare meals most frequently on a weekly basis
- Voice of the consumer (3)
- Gen X steadfast in reducing or not eating meat
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Chinese employees seek to be entrusted with demanding duties while at work
- Consumers desire to have a job that enables a balance between work and personal life
- Voice of the consumer (4)
- Millennials building strong work ethic to ensure promotions and higher incomes
- Consumers expect to have flexible start and finish times in the future
- Working life survey highlights
- Health and wellness
- Chinese consumers like to run or jog at least a few times a week
- Meditation the most widespread stress-reduction activity
- H ealth and nutritional properties is the most influential product feature in China
- Gen X frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Chinese consumers tend to visit stores that offer loyalty programs or memberships
- Voice of the consumer (5)
- Younger generations look for reputable or popular labels
- Gen Z consumers enjoy spoiling family and friends with gifts
- Baby boomers committed to supporting local businesses selling locally-sourced goods
- Chinese consumers often sell used or second-hand items
- Millennials most likely to make a purchase directly via social media
- Recommendations from family and friends is the most trusted information source
- Voice of the consumer (6)
- Chinese consumers foresee an increase in spending on groceries
- Millennials feeling safe and secure with their current financial situation
- Shopping and spending survey highlights
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook