China Alcoholic Drinks

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	72 Pages	Euromonitor International	June, 2024	EP18909169

Best Price Guarantee
Price	from $2,100
Length	72 Pages
Publisher	Euromonitor International
Published Date	June, 2024
SKU	EP18909169

Alcoholic Drinks in China

Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade channel saw a low single-digit volume increase. The growth trend was mainly driven by consumers venturing out of their homes as pandemic control measures ended in China, leading to a resurgence of consumption in venues such as restaurants and bars. Looking...

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in China
Euromonitor International
June 2024
List Of Contents And Tables
ALCOHOLIC DRINKS IN CHINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments: Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES: Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS: Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA: Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023; Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023; Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023; Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023; Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023; Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023; Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023; Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023; Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023; Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023; Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023; Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028; Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028; Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028; Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 3 Research Sources
BEER IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slight rebound of volume sales, and a trend towards high quality beer
Standard lager sees high concentration, while wheat beer faces increasing competition due to more players
Emerging online channels benefit off-trade sales
PROSPECTS AND OPPORTUNITIES
On-trade sales have further potential, supported by the rise of beer bars/pubs
Craft beer standards set to elevate product quality and drive growth
Drinking scenarios for non alcoholic beer need to be further explored to drive demand
CATEGORY BACKGROUND
Lager price band methodology: Summary 4 Lager by Price Band 2023; Table 17 Number of Breweries 2018-2023
CATEGORY DATA: Table 18 Sales of Beer by Category: Total Volume 2018-2023; Table 19 Sales of Beer by Category: Total Value 2018-2023; Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023; Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023; Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023; Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023; Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023; Table 26 Sales of Beer by Craft vs Standard 2018-2023; Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023; Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023; Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023; Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028; Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028; Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028; Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
In 2023, wine continues to decline in both total volume and current value terms, primarily due to limited consumption occasions
Sparkling wine bucks the overall trend, with strong growth in both total volume and current value terms in 2023
Sake faces a downturn, with total volume sales experiencing a slight decline
PROSPECTS AND OPPORTUNITIES
Traditional Chinese rice wine set to continue declining, but premium Chinese rice wine likely to gain more favour from consumers
In the future, high-quality domestic wines expected to emerge in the market
CATEGORY DATA: Table 34 Sales of Wine by Category: Total Volume 2018-2023; Table 35 Sales of Wine by Category: Total Value 2018-2023; Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023; Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023; Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023; Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023; Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023; Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023; Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023; Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023; Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023; Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023; Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023; Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023; Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023; Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023; Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023; Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023; Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023; Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023; Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023; Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023; Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023; Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023; Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023; Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023; Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028; Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028; Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028; Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increases in unit prices of spirits drive up total value sales, but total volumes see continued decline
The sales performance of Chinese spirits is poor, with the main pressure coming from significant inventory build-up amongst distributors
Growth of Japanese whisky begins to slow in China, with the previously enthusiastic market gradually cooling off
PROSPECTS AND OPPORTUNITIES
Chinese whisky distilleries are beginning to emerge, with an increasing number of locally produced brands set to make their debut
Premiumisation may become a more common phenomenon in spirits in the future
Sales of international spirits in the on-trade channel resume growth, and this channel will remain significant for international spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology: Summary 5 Benchmark Brands 2023
CATEGORY DATA: Table 65 Sales of Spirits by Category: Total Volume 2018-2023; Table 66 Sales of Spirits by Category: Total Value 2018-2023; Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023; Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023; Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023; Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023; Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023; Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023; Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023; Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023; Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023; Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023; Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023; Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023; Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023; Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023; Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028; Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028; Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028; Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cider/perry maintains high growth in 2023, benefiting from the popularity of low alcohol beverages
Somersby experiences rapid growth and takes the leading position in cider/perry
PROSPECTS AND OPPORTUNITIES
Cider/perry is expected to maintain its high growth rates, although the category faces significant competitive pressure
Female drinkers are a high-potential demographic for cider/perry
CATEGORY DATA: Table 86 Sales of Cider/Perry: Total Volume 2018-2023; Table 87 Sales of Cider/Perry: Total Value 2018-2023; Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023; Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023; Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023; Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023; Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023; Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023; Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023; Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023; Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028; Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028; Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028; Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Driven by younger consumers of legal purchasing age, RTDs in China maintains robust growth
More active marketing campaigns bring major brands closer to consumers
PROSPECTS AND OPPORTUNITIES
RTDs expected to maintain growth in the forecast period, with product innovation being a key growth driver
Live-streaming e-commerce has become an important channel of focus for brands in RTDs
CATEGORY DATA: Table 101 Sales of RTDs by Category: Total Volume 2018-2023; Table 102 Sales of RTDs by Category: Total Value 2018-2023; Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023; Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023; Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023; Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023; Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023; Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023; Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023; Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023; Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028; Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028; Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028; Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028