Retail volume sales of headphones in Chile are stagnating due to weakening demand for wireless earphones and wireless headbands. Although there has been a significant increase in demand for TWS earbuds, the growth of the latter is still not sufficient to offset the overall category’s performance, although demand remains significantly higher than pre-pandemic levels in 2024. Within TWS earbuds, mass models hold higher volume share and are more dynamic than premium devices in terms of growth, as m...
Euromonitor International's Headphones in Chile report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Headphones market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Headphones in Chile
Euromonitor International
July 2024
List Of Contents And Tables
HEADPHONES IN CHILE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite stagnation, demand for headphones remains above pre-pandemic levels
TWS earbuds remains most dynamic performer in headphones
AirPods and Xiaomi lead overall headphones with Motorola following at a distance
PROSPECTS AND OPPORTUNITIES
Innovation will remain essential to the future development of TWS earbuds
Promotional strategies will continue to strongly attract consumers
Players set to target omnichannel strategies and identify new avenues of distribution
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2019-2024
Table 2 Sales of Headphones by Category: Value 2019-2024
Table 3 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 4 Sales of Headphones by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Headphones: % Volume 2020-2024
Table 6 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 7 Distribution of Headphones by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 9 Forecast Sales of Headphones by Category: Value 2024-2029
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
CONSUMER ELECTRONICS IN CHILE
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 13 Sales of Consumer Electronics by Category: Value 2019-2024
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2020-2024