Consumer Values and Behaviour in Chile
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Chile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Consumer values and behaviour in Chile
- Consumers in Chile are facing increasing prices and rising costs
- Gen X and millennials are most concerned about rising prices of everyday items
- Chilean consumers also enjoy experimenting with novel goods
- Over half of consumers in Chile indicate they have to trust the company they buy from
- More than half of Chilian consumers are expecting to live better in the future
- Baby boomers least optimistic about their finances
- While at home, consumers in Chile happy to connect with friends or family virtually
- Safe location is the most appreciated home feature among Chileans
- Chileans cook or bake for themselves at least weekly
- Only a small share indicate they prefer to order food over cooking
- Busy millennials least able to find time for cooking
- Chileans look for healthy ingredients in food and beverages
- Work-life balance is a priority for Gen X
- Chileans primarily value job security
- Chilean Gen Zs expect training and learning opportunities in their careers
- Consumers in Chile interact with their friends virtually; more than half at least weekly
- Gen Z most engaged with their friends online
- Chileans prioritise getting the best return on money spent when travelling
- A third of baby boomers in Chile choose nature for their vocation
- Half of consumers in Chile are physically active; walking, hiking and jogging weekly
- Cycling seems to be a most appealing sport for millennials
- Meditation an important stress reduction tool for Chileans
- Chilean consumers are worried about climate change
- Consumers actively engaged in adopting more sustainable behaviours
- Chilean consumers motivated to utilise packaging that is environmentally sustainable
- Gen X is most vocal about their views on social media
- Third of consumers admit they browse stores even if they do not buy anything
- Gen X most motivated to look for bargains
- Consumers in Chile are willing to buy second-hand or previously-owned items
- A third of millennials consistently look for products with private labels and lower prices
- Chileans subscribe to digital platforms for streaming content
- Consumers in Chile plan to increase spending on education
- Gen Z in Chile have inclination to be experience seekers
- Consumers are concerned regarding their current financial state
- Less than a third of Chilean consumers indicate they sometimes rely on credit cards
- Younger generations expect to increase overall spending
- Chilean consumers actively manage data sharing and privacy settings
- Baby boomers in Chile do not approve targeted ads
- Consumers employ messaging or communication applications
- Millennials are the biggest YouTubers
- Gen Z most interested to use technology for their health
- Nearly one third of consumers make purchases via social media platforms
- Gen Z most likely to purchase an item through social networking sites
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