During the height of the pandemic era (2020 and 2021), sales of childrenswear plummeted in value and volume terms as children were required to stay at home, by government diktat, and schools were closed. However, the end of the pandemic, alongside the vaccination programme, has provided parents with the confidence to take their children for outdoor activities, sports, travelling, and social activities again, which has helped to boost demand for childrenswear in 2022 and 2023. Additionally, lifec...
Euromonitor International's Childrenswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Childrenswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Childrenswear in Vietnam
Euromonitor International
November 2023
List Of Contents And Tables
CHILDRENSWEAR IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Childrenswear records strong growth in value and volume terms in 2023
Players focus on product materials to win over parents and guardians
Local brands focusing on meeting the changing needs of locals, but Uniqlo remains the standout player
PROSPECTS AND OPPORTUNITIES
Childrenswear will grow healthily thanks to better economic performance
Livestreaming and e-commerce should help to boost sales of childrenswear
Childrenswear is expected to receive more attention from local brands
CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2018-2023
Table 2 Sales of Childrenswear by Category: Value 2018-2023
Table 3 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 6 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 7 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 8 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 12 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 17 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028