Poor economic conditions in Nigeria characterised by high inflation led to the decline in consumer demand for childrenswear over 2024. Inflationary conditions caused by depreciation of the local currency had a strong negative impact on consumer spending power, leading consumers to seek cheaper alternatives to new clothing. Unit prices rose as manufacturers and retailers were forced to hike prices due to the weaker Nigerian naira and soaring operating costs. Childrenswear saw a weaker performance...
Euromonitor International's Childrenswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Childrenswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Childrenswear in Nigeria
Euromonitor International
December 2024
List Of Contents And Tables
CHILDRENSWEAR IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary conditions lead to weak volume sales as consumers cut back
Baby and toddler wear proves resilient in economic downturn
Local brands are competing well at the premium end as mass retailers struggle
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost demand for childrenswear
The growing children’s population will expand the consumer base
Baby and toddler wear to perform well
CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2019-2024
Table 2 Sales of Childrenswear by Category: Value 2019-2024
Table 3 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 6 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 7 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 8 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN NIGERIA
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 12 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 17 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029