In Greece, children’s active lifestyles have led to an increasing demand for childrenswear that is both comfortable and durable. Parents are particularly focused on clothing that allows mobility and withstands the wear and tear of active play. Simplicity in design is also key, with fastenings like elastic waistbands preferred over buttons or zippers for ease of use. Durability is a major factor as children tend not to not take great care of their clothes, with parents seeking lightweight, sturdy...
Euromonitor International's Childrenswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Childrenswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Childrenswear in Greece
Euromonitor International
December 2024
List Of Contents And Tables
CHILDRENSWEAR IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Active lifestyles drive demand for comfortable, durable childrenswear
Fast-fashion brands continue to dominate childrenswear, due to its short lifecycle
Weakened purchasing power impacts sports brands
PROSPECTS AND OPPORTUNITIES
Expected rise in demand for local, sustainable alternatives to fast-fashion brands
Children’s swimwear represents untapped opportunity for homegrown brands
Further shift towards online channels, driven by demand for convenience
CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2019-2024
Table 2 Sales of Childrenswear by Category: Value 2019-2024
Table 3 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 6 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 7 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 8 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 12 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 17 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029