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Childrenswear in the US

Publisher Euromonitor International
Published Jan 26, 2026
Length 23 Pages
SKU # EP20870265

Description

Childrenswear in the US demonstrated resilience in 2025, with 1% growth to reach USD40.7 billion, with increases seen across all categories despite economic uncertainties. This growth is expected to continue, with a forecast CAGR of 3% through to 2030, driven by parents' increasing demand for affordable and sustainable solutions. The category is characterised by a shift towards off-price channels, deals, and second-hand options. To succeed, brands must adapt to these trends by emphasising value,...

Euromonitor International's Childrenswear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Childrenswear in the US
Euromonitor International
January 2026
List Of Contents And Tables
CHILDRENSWEAR IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resilience despite economic uncertainties, with parents looking for affordability
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Economic uncertainty and tariffs constrain the value growth rate
Resale and rental gains traction, hampering growth in primary sales
CHART 2 Babylist Tackles Rising Costs with “Open to Second-hand” Option
Market polarisation drives trading down for many, and new product launches
CHART 3 Walmart Launches Weekend Academy to Target Tween Fashion Market
WHAT’S NEXT?
Baby and toddler wear will have to contend with the falling birth rate
Sustainability, affordability, and collaborations will play important roles in decision-making
Inclusivity and adaptability expected to become essential in childrenswear
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Mass-market players lead childrenswear with strategic pricing
CHART 5 Abercrombie Kids Expands its US Reach Through Key Wholesale Partnerships
Emerging brands adapt to US consumer preferences with localisation
CHANNELS
Offline retail maintains its lead, with hypermarkets and supermarkets offering value
Retail e-commerce remains important, with omnichannel retailing becoming essential
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
CHART 8 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty
CHART 9 Analyst Insight
CHART 10 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the US 2025
CHART 13 Key Insights on Consumers in the US 2025
CHART 14 Consumer Landscape in the US 2025
APPAREL AND FOOTWEAR IN THE US
EXECUTIVE SUMMARY
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Tariff volatility prompts response from manufacturers
WHAT’S NEXT?
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
COMPETITIVE LANDSCAPE
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Mergers and acquisitions reshape the competitive landscape
CHANNELS
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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